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These Dangerously Addictive Neiman Marcus Bars Are Causing Dessert Hoarding at Family Gatherings!

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A top-down view of freshly baked cream cheese gooey butter bars cut into perfect squares and arranged on a white ceramic plate placed on a white marble countertop. The golden crust and creamy top layer show the rich texture and layered look. The clean, minimal setup highlights the dessert’s homemade quality and inviting appeal.

Desserts, American

There’s something almost magical about a dessert that feels like it came straight from a bakery case but is actually pulled warm from your own oven. That’s exactly what Neiman Marcus Bars deliver—every buttery bite is melt-in-your-mouth soft with a lightly crisp golden top and a rich, cream cheese center that tastes like cheesecake and cake had the most delicious baby.

If you’ve landed here searching for a crowd-pleasing, low-effort dessert that tastes bakery-level without bakery stress, you’re in the right place.

These bars are trending hard right now because they strike that sweet spot (literally and figuratively) between nostalgia and indulgence. The recipe starts with a humble yellow cake mix, but once you whip in a layer of cream cheese, eggs, butter, powdered sugar, and vanilla, you’ve got pure magic in a pan.

The main benefit? They’re incredibly easy to make for any occasion—no stand mixer, no fuss, just full-on flavor. Pair them with something savory for a cozy lunch, or cool things down with Fruit Salad and homemade Strawberry Ice Cream on the side.

One pan makes 24 bars. This means: bake once, impress everyone, and snack all week. I first made these on a whim for a family game night, and they’ve been requested at every gathering since.

Why You’ll Want to Make This Again and Again!

A top-down view of freshly baked cream cheese gooey butter bars cut into perfect squares and arranged on a white ceramic plate placed on a white marble countertop. The golden crust and creamy top layer show the rich texture and layered look. The clean, minimal setup highlights the dessert’s homemade quality and inviting appeal.

  • Crowd-Pleaser Every Time: I whipped these up last-minute for a potluck, and they disappeared in under ten minutes. People were literally asking me for the recipe before I could even sit down!
  • One Bowl = Less Mess: No pile of dishes here! This is a one-bowl wonder—perfect for those busy weeknights when you want something sweet without a mountain of cleanup.
  • Totally Customizable: I’ve tried adding lemon zest, chocolate chips, and even a peanut butter swirl—and honestly, every version turns out amazing. It’s a great canvas for creativity.
  • Make-Ahead Friendly: They stay soft and delicious in the fridge for days, so you can meal prep them or wrap a few up as sweet little gifts.
  • Simple & Stress-Free: No fancy tools, no hard-to-find ingredients. Just everyday staples coming together for a comforting, sweet treat that hits the spot every time.
A top-down view of freshly baked cream cheese gooey butter bars cut into perfect squares and arranged on a white ceramic plate placed on a white marble countertop. The golden crust and creamy top layer show the rich texture and layered look. The clean, minimal setup highlights the dessert’s homemade quality and inviting appeal.

Neiman Marcus Bars Recipe

Neiman Marcus Bars are rich, gooey dessert bars with a golden cake crust and creamy cheesecake-like top. Easy to make and incredibly addictive, they’re perfect for sharing—or keeping all to yourself.
Prep Time 10 minutes
Cook Time 30 minutes
Total Time 40 minutes
Course Dessert
Cuisine American
Servings 24
Calories 224 kcal

Equipment

  • Mixing bowls
  • Hand mixer or whisk
  • 9×13-inch baking pan
  • Spatula
  • Measuring cups and spoons
  • Oven

Ingredients
  

  • 1 18.25 ounce package yellow cake mix
  • 4 large eggs divided
  • ½ cup melted unsalted butter
  • 1 8-ounce package softened cream cheese
  • 4 cups powdered sugar
  • 1 teaspoon vanilla extract

Instructions
 

  • Preheat your oven to 350°F (175°C). Grease or line a 9×13 inch baking pan.
    A top-down view of a silver nine by thirteen inch baking pan being greased with a white silicone brush on a white marble countertop. A small bowl of melted butter and a folded white kitchen towel sit nearby. The scene is clean and simple, showing the essential first step to prepare the pan before baking.
  • In a large bowl, combine cake mix, 2 eggs, and melted butter. Mix well and press into the bottom of the pan.
    Top-down image of a large clear glass mixing bowl on a white marble countertop, holding yellow cake mix, two cracked eggs, and melted unsalted butter being mixed with a white hand mixer. Measuring cups and the cake mix box are placed neatly beside the bowl, highlighting the crust preparation process for the dessert.
  • In another bowl, beat cream cheese until smooth.
    A large glass bowl on a clean white marble countertop holds softened cream cheese being whipped with a white hand mixer. The cream cheese is visibly smooth and creamy. An empty cream cheese wrapper lies nearby. This step focuses on preparing the rich filling that will top the cake mix crust in the next stage.
  • Add the remaining 2 eggs, powdered sugar, and vanilla extract. Mix until creamy.
    Top-down view of a large glass bowl with smooth cream cheese, two cracked eggs, powdered sugar, and vanilla extract being blended with a white hand mixer. Measuring spoons and an open vanilla bottle are placed neatly around the bowl on a white marble countertop. This step ensures a creamy rich layer for the bars.
  • Pour the cream cheese mixture over the crust and spread evenly.
    A top-down view of the cream cheese mixture being poured over the prepared cake mix crust inside a greased silver baking pan. A white spatula is being used to spread the mixture evenly. All equipment and ingredients like the glass bowl, egg shells, and used measuring cup are arranged on the white marble countertop.
  • Bake for 35–40 minutes or until the top is golden brown and the center is set.
    Close-up shot of a golden Neiman Marcus Bars tray inside a stainless steel oven, viewed through the open door. The top is perfectly golden brown and slightly crinkled, with a hint of buttery sheen, set over a white marble cooktop.
  • Cool completely before slicing into bars.
  • Store in the fridge for up to a week for best texture and taste.
    Top-down view of the fully baked cream cheese gooey butter bars resting on a cooling rack. The top is golden brown and set. Once cooled, the dessert is sliced into neat squares and placed on a white ceramic plate over the white marble countertop. The bars reveal a layered texture with a rich creamy topping.

Nutrition Info:

NutritionValue
Calories 224kcal
Carbohydrates38g
Protein 1g
Fat8g
Sugar29g
Sodium221mg

Flavor-Packed Variations You Haven’t Tried Yet!

  • Salted Pretzel Crust Twist:
    Swap the cake mix crust with a mix of crushed pretzels, melted butter, and a touch of brown sugar. It adds a salty crunch that balances the gooey topping beautifully.
  • Mascarpone Upgrade:
    Try replacing half the cream cheese with mascarpone. It gives the bars a silkier, slightly tangier finish that feels a little more “bakery special.”
  • Caramel Ripple Layer:
    After pouring the cream cheese layer, drizzle caramel sauce and lightly swirl it in before baking. It adds depth and a touch of fancy without complicating the recipe.
  • Toasted Coconut Topping:
    Sprinkle the top with toasted coconut before baking. It gives a golden crunch and makes the bars even more eye-catching when served.
  • Chai-Spiced Version:
    Mix ground cinnamon, cardamom, and a pinch of nutmeg into the powdered sugar layer. You’ll get a cozy, spiced flavor that’s amazing for fall or holiday gatherings.
  • Lemon Poppy Seed Variation:
    Add fresh lemon zest and a teaspoon of poppy seeds to the cream cheese mixture for a bright, zesty version that pairs well with tea or brunch.

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