Preheat oven to 350°F and grease a cookie sheet.
Beat cream cheese, 1/4 cup sugar, and 1/2 tsp vanilla in a medium bowl until smooth.
Unroll dough into 4 rectangles, sealing the perforations by pinching.
Brush each rectangle with melted butter and sprinkle with 1 tbsp of sugar.
Roll each rectangle into a log and pinch the seam to seal.
Coil each roll into a spiral and press down the middle to make room for the filling.
Place on the prepared cookie sheet and top with cream cheese mixture.
Bake for 16-18 minutes until golden, then drizzle with icing made of powdered sugar, milk, and vanilla.